Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI 

Lucra offers corporate loyalty programs reimagined as interactive esports. But winning ARK as a lead wasn't easy.

Apr 23, 2026 - 01:30
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Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI 
Lucra offers corporate loyalty programs reimagined as interactive esports. But winning ARK as a lead wasn't easy.

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