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Cash App is targeting a new kind of customer: 6- to 12-year-olds

The company is expanding its youth-focused services in an effort to build a relationship with Gen Alpha and the upcoming generation of adolescents in the U.S.

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Apr 22, 2026 - 01:30
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Cash App is targeting a new kind of customer: 6- to 12-year-olds
The company is expanding its youth-focused services in an effort to build a relationship with Gen Alpha and the upcoming generation of adolescents in the U.S.
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